Services -
Commercial Development:
BizMedica primary focus is to provide small and emerging healthcare companies operations, sales and marketing services, tools, implementation talent needed to get into the marketplace successfully. We offer market driven clinical-regulatory development services to product launch, marketing, sales and operational implementation. We can keep our costs low because we replicate past successes.
Please review the following topics interest:
We offer a complete turn-key integration for market excellence and success. We help you enter the market at lower cost, virtual longer and shorten the time to profit. Over three hundred life science, pharmaceutical, diagnostic and medical device companies have chosen BizMedica over the 20 years.
What we offer is hundreds of years of experienced talent to guide planning and implementation needs before you have the resources to manage the risk staffing top talent internally. We are the healthcare business development specialist, “Gun Slinger” for hire.
Business Development:
Business Development Programs: These client-focused programs are built around the company vision for growth, profitability, markets and industry position. Ranging from asset utilization to target customer strategies, the change agent involved includes focused, directed strategies that will improve profitability, revenues, channel distribution, customer base, products, partners and ventures.
BizMedica Leading Services:
- Business development & implementation services.
- Product distribution and promotion programs.
- Clinical sales target lists, direct mail & phone sales product introduction programs reaching end users and distribution partners at very low costs.
- Marketing plans, research, message, test marketing, product & business launch programs.
- Develop FDA clinical protocols, IND, ANDA, 5-10K and regulatory guidance programs. Match clinical investigators, validate sites and process control.
- Extensive Pharmaceutical, Biotech, Diagnostic, Medical Device and Distribution Successes!
- Target marketing and sales programs designed to deliver a ten to one ROI in the first 18 months!
- Flex & Full Time Sales Force: We offer from 1 to 100 professional representatives as little as $200 per day per representative. BizMedica’s sales representatives are (15 yrs) direct sales veterans of the following areas; Healthcare Finance, Medical Software, Healthcare Consumer, Home Healthcare, IV therapy, Rapid Diagnostics, Managed Care, National Accounts Contracting, and hundreds of Ethical & Generic Pharmaceutical and Medical Devices/Equipment products.
- Distribution Channel Sales & Product Placement: This is professional selling at its highest levels. BizMedica has over 20 years of success placing all types of pharmaceuticals, diagnostics, medical equipment & devices and biotech products directly with distribution channels, chain pharmacies, wholesales, regional wholesalers, IDN’s, GPOs and government/DOD networks. We provide the best people to get you the best deals at each point of distribution.
- Private Label and OEM Sales & Product Placement: This is a niche market with exceptional market value for the generic and OEM medical manufacture. We have set over 200 Private Label and OEM contracts for thousands of products since 1989.
- Trade Show Participation: We offer stand alone or group product display programs to be in front of your most important customers.
- Tele-sales force and programs.
- Links with Venture Capital and Investment Banking: We help you build and develop your presentations, coach and train the presentation process and make Venture and Investment Banking introductions. If you want we can sit with you during the meetings and even help sell your plan to individual investors.
- Joint-venture partnering for product sales, license, lease, contract sales and distribution programs.
- Publicity to target customers, investors or worldwide recognition. Public Relations and publicity is a BizMedica specialty.
- Training for Sales, product launch, Train-the-trainer (T3), Sales Management and corporate development programs on site or Computer Based Training (CBT).
- BizMedica providing services & success since 1989.
BizMedica has been involved with hundreds of clients, providing them a clearer path to productivity, profitability and success. We have provided award-winning programs for clients that need advertising, sales training and sales force development support; reduction-in-force and cost reduction management programs for those who need to find cash resources. Additionally, we have been deeply involved with Merger & Acquisition programs, holding on to the value of the acquired business. We don’t tell/direct; we actively participate hand-in-hand with our clients.
Keep that classic “Flag Ship” product alive or test launch a minor branded or generic product. BizMedica can develop a plan of action that meets your needs. Contracts range from month-to-month to three years and beyond. Our Business Development practice helps clients with creative sales & marketing options. In today's competitive business environment, BizMedica provides full-time and flex-time sales forces, telesales staff, direct mail and will even takeover all sales and marketing responsibility for products that no longer merit corporate attention.
Advertising/ Marketing Services
Our advertising and creative marketing services include:
- Print, radio, television advertising campaigns.
- Video production.
- Identity development.
- Branding.
- Direct-to-patient materials.
- Physician education.
- Market research.
- Concepting.
- Business-to-business development.
- Interactive media.
- Website development.
- Promotions.
- Patient education.
- Multimedia.
- Practice materials.
- Media buying & placement.
- Websites.
- Search Engine Optimization.
- Internet Advertising (PPC).
- Brochures & Branding.
- Logos.
- Product, Ideal, Process Patients, Copyrights and Service Marks.
- Direct Mail / Postcards.
- Telemarketing programs.
- Yellow Pages.
- Newspapers & Magazines.
- Radio & TV.
- Media Buying.
- Publicity / PR.
BizMedica Solutions
Our goal is to facilitate improved communication between corporate clients and their customers. We create a unified perspective and reinforce commitment to customer support. BIzMedica assists clients in building a firm foundation for proactive, rather than reactive, responses to the challenges of today.
BizMedica Solution Expertise Includes:
- Strategic planning.
- Sales and marketing development.
- Sales training and management programs.
- Sales force and management development.
- Business development.
- Creative strategy and collateral development.
- Value-added consulting.
- Infrastructure development.
- Product launches.
- Co-op marketing materials.
- Advertising crusades.
- Education courses.
Market Research/Competitive Analysis
BizMedica can perform studies of markets or industries and develop competitor profiles. We can also conduct primary market research and focus groups through our professional alliances.
Areas of Particular Expertise
- Specialty Pharma.
- Contract Pharmaceutical Services.
- Pharmaceutical Supplies.
- Outsourcing.
- Drug Delivery systems.
- Generic Drugs.
- Pharmaceutical Packaging Components.
- Infusion and Injection Devices.
- Medical Devices.
- Diagnostics.
Education & Training:
Training and Development Programs: This is a wide range of services that are client specific. BizMedica is a leader in healthcare training programs and developing internal programs for Executive, Sales, Communications, Results Delivery, Team Building, Conflict Resolution, Project Management and other programs. We also have several programs that work with coaching, mentoring and unit management development.
Education and Training Programs that Grow Your Business! BizMedica provides a range of opportunities to assist medical business professionals with the tools that are critical to their success:
- Sales Force Leadership Programs.
- Sales and marketing field development training that increases revenue and profits.
- New product launch that focuses on territory level success. This is bottom-up; the top down has already been done at corporate.
- Sales force merger integration, cross-training, team work and development.
- Core sales training programs, attitudes and agenda for success.
We provide the strategic advantage you are looking for in a highly competitive marketplace! BizMedica will address key issues, success tenets and attitudes that engage your company’s future leadership. Through a combination of dynamic lectures, interactive workshops, and demonstrations, your best and brightest will easily be identified. So will your dead-heads and dead-wood, the anchors preventing greater success.
We Train Where You Want!
BizMedica will set-up training programs at your direction and convenience worldwide! We will manage the expenses, hotels, and transportation, making it easy and affordable to bring people together for education and training. We have conducted training programs on cruise ships, Outward-Bound sites, National Park Shelters, Phantom Ranch Grand Canyon (Killer), Canadian outback fishing lodges, and resorts all over the United States--or at your own corporate headquarters.
Corporate Development Services
Acquisition and Merger Sourcing
BizMedica has developed a unique network of Private Equity Groups, Merchant Banks, Buyout Firms, and Venture Capital firms focused on proprietary acquisition, sourcing and technology licensing, and transfer opportunities with drugs, devices, services and technologies for corporate clients.
- Merger/Acquisition Advisory Services.
- Corporate Partnering.
- Joint Ventures.
- Drug Licensing (In and Out).
- Technology Licensing and Transfer.
- Strategic Planning.
- Due Diligence.
- Merger Implementation
Corporate Development Core Competencies:
- Complete Turn-around, Acquisition and Liquidation Programs.
- Business Strategy, Architecture and Models.
- Competitive Advantage Adoption and Leadership.
- Operational Effectiveness, Management, Compliance, Lean Systems and “Best Practice” Processes.
- Organizational Design and Development “Results and Responsibility.”
- Process Design, Implementation, Management and Skills Training.
- Behavior Change Management: Leadership-Responsibility-Results.
- Product & Technology Innovation, Development and Management.
- E-Commerce Strategy, Focus, Design and Application Implementation.
- B2B (Business to Business) Commerce Strategies, Applications and Implementation.
- Value and Asset Management Programs.• Getting to the Next level of Success “Through Leadership and Innovation.”
- Performance Leadership, Enterprise Building, Perpetual Step Asset Utilization, Productivity-Process-Proof, Establish Profit-Value-Growth, Re-Invention Modeling.
- World Class Supply Chain Management.
- Service Level Optimization.
- Lean Operations.
- Develop Alliances and Collaboration Processes.
Cost Reduction - Productivity Programs
Cost Reduction Programs: This is complete blend of products and programs as needed by a client. Many projects involve cost reductions, increased productivity, increased out-put/through-put to improve a client's profitability. We typically are able to reduce a client's operating costs 20-30 percent, increase output 20-30 percent, or a combination of both to positively affect profitability.
Service Level Optimization: BizMedica focuses on the future, on growing, and on having a healthy company. Just cutting costs without some sense of meaningful purpose appears to have been one of the ‘fad’ reactions that are so typical of business. We use a methodology called “Service Level Optimization” (SLO) to approach costs. The primary objective of the methodology is to negotiate an agreement as to what level of service will be provided by each service provider. In addition, many other objectives are achieved through this process, including cost reduction, process improvements, organizational alignment and integrated operations.
Maintenance and Energy Programs: Reliability Centered Maintenance (RCM), Planned Maintenance, Pressure Equipment Integrity, Protective Instrument Systems, Monitor and Control Conditions, Routine Maintenance Planning and Scheduling, Turnaround Maintenance Planning and Execution—these are focused on complete safety, exceeding regulatory standards and loss prevention. Our "Best Practices Programs" and the standardization process are critical for perpetuation of this program.
Productivity Programs: This is a complete blend of products and programs as needed by a client. Almost all of BizMedica productivity consulting projects involve cost reductions, increased productivity, increased out-put/through-put to improve a client's profitability. We are commonly able to reduce a client's operating costs 20-30 percent, increase output 20-30 percent, or a combination of both, to positively affect profitability.
Best Practices Programs: Industry Best Practices and industry benchmarking have become quite the rage over the pas few years. Typicall, however, these measures alone are not motivation for change. Our efforts are geared to building Best Practice insights into a competitive advantage – a truly transformational change – by beginning with a focus on achievement. We glean unique strategies, tactics and business process ideas from Best-in-the-World companies that, when tailored to your needs, achieve breakthrough performance in your industry. We can help you create a different leadership model--one that promotes change with a focus on, “what can we be?” rather than “how did we do?"
Material Management and Flow Programs: This includes all facets of Supply Chain Management, Inventory, Warehousing, Distribution, Logistics, and the standardization process for tracking, quality assurance, and other programs.
Integrated Strategic Programs: These programs are strongly client focused, identifying and developing your company’s proprietary, intellectual knowledge and technology that enables you to enhance and perpetuate profitability, competitive leadership, operational efficiencies and growth.
Product and Service Q/A & Q/C Excellence Programs: BizMedica assists our clients in developing and implementing custom product quality and control systems that incorporate the principles of “SMART Operations,” “Step Utilization Principles,” and “Continuous Improvement Programs.” These lead to quantitative improvements, with verifiable results that are standardized for perpetuation of process, product quality and increased customer satisfaction.
Supply Chain Management Development Programs: Supply Chain Management - Better, Faster, Cheaper! BizMedica Team Members have provided a broad set of capabilities and services for some of the world’s leading companies. Supply chain management encompasses coordination, integration and profit maximization associated with the flow of product, information, money and services across multiple trading partners’ enterprises. This process often encompasses integrated processes and may involve the evolution to strategic sourcing, value sourcing, consortium purchasing, e-procurement, B2B and business process outsourcing.
Organizational Alignment Programs: BizMedica assists our clients to ensure that company mission, operating strategies, and organizational structures are appropriate and aligned to meet both competitive, customer requirements and needs. Organizational Re-alignment is not an end result. It is a primary step in organizational asset utilization that can, in itself, increase or decrease costs that narrow profitability. Organizational alignment is simply too important to the future of an enterprise to be in the hands of internal politics.
Accountability Alignment Programs: BizMedica assists our clients in determining and detailing individual manager responsibilities, accountabilities, and performance objectives based on organizational structure, asset utilization and business objectives. This is driven by the “Best in Class” and “Best in World” principles.